Join acclaimed designer and bestselling author Kevin Bethune and MITdesignX Faculty Director Svafa Grönfeldt as they explore a nonlinear approach to navigating design's nuances in pursuit of meaningful innovation.

This event is co-presented by The MIT Press, the MIT Museum, and MIT MAD.

In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and unlock new learning.

Kevin Bethune is Founder and Chief Creative Officer of dreams • design + life, a think tank that delivers design and innovation services using an empathic, holistic approach. He is the author of Reimagining Design: Unlocking Strategic Innovation (MIT Press). His background spans engineering, business, and design in equal proportion, positioning him to help brands deliver meaningful innovations to enrich people's lives.

Copies of Nonlinear (MIT Press, 2025) and of Reimagining Design (MIT Press, 2022) will be available for purchase onsite from the MIT Press Bookstore.

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